![]() The Internet and Marketing Research DevelopmentsĬHAPTER 8 Information Collection: Qualitative and Observational Methods ![]() The Internet and Marketing Research Today Scanner Services and Single-Source SystemsĪpplications of Standardized Sources of DataĬHAPTER 7 Marketing Research on the Internet Problems Associated with Secondary Data in International ResearchĪpplications of Secondary Data in International ResearchĬHAPTER 6 Standardized Sources of Marketing Data ![]() Sources of Secondary Data for International Marketing Research SECTION A: SECONDARY AND EXPLORATORY RESEARCHĬHAPTER 5 Secondary Sources of Marketing Data The International Marketing Research ProcessĬHAPTER 4 Research Design and Implementationīudgeting and Scheduling the Research Projectĭesigning International Marketing ResearchĬultural Considerations in International Marketing Research The Preliminary Stages of the Marketing Research Process Overview of the Marketing Research Process The International Marketing Research IndustryĬareer Opportunities in Marketing Research Information Systems Decision Support Systems and Marketing ResearchĬriteria for Selecting External Suppliers Role of Marketing Research in Managerial Decision Makingįactors that Influence Marketing Research Decisions PART I THE NATURE AND SCOPE OF MARKETING RESEARCHĬHAPTER 1 A Decision-Making Perspective on Marketing Intelligence
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